A level business study

5

9707/03/M/J05

Section A

Answer

all

questions in this section.

1

Evaluate how communications between management and staff might be made more effective

within Wotton College. [14]

2

(a)

Assuming Paula makes the changes outlined in Option 1, calculate for 2006:

(i)

the revenue from student fees, assuming the price elasticity of demand estimate is

correct.

[4]

(ii)

teachers’ salary costs [1]

(iii)

material costs [1]

(iv)

net profit.

[2]

Show all workings.

(b)

Analyse the benefits to Wotton College of introducing budgets managed by Heads of

Department.

[10]

3

Discuss the possible advantages and disadvantages to Wotton College of taking over Midvale

School.

[16]

4

(a)

Refer to Appendix B. Draw a network diagram of this building project, showing all earliest

start times and latest finish times. [8]

(b)

Identify the critical path and state the minimum project duration. [2]

(c)

Analyse the usefulness of this technique for managing the building project. [6]

5

Assume that the new building is constructed. Evaluate a marketing plan that Paula could introduce

to attract new students to Wotton College. [16]

Section B

Answer

either

Question 6

or

Question 7 in this section.

6

Assume Paula decides to buy Midvale School. Evaluate how Paula might deal with the Human

Resource Management problems that are likely to occur. [20]

7

To

what extent should a business such as Wotton College take the interests of stakeholders into

account when making decisions?